Field notes / No. 01

Wild, free,
unbothered.

For the days that call for shade, fresh air, and absolutely no explaining yourself.

IDGADAn outdoorsy attitude
with a duck-sized sense of humor.

I Don't Give a Duck Boonie Hat

Take the scenic route

A better kind of essential

Not here to blend in.

Built around the easygoing spirit of a classic boonie silhouette, finished with a graphic that says exactly what the day requires.

Duck boonie hat in the Green color

01 / Easy statement

Let the hat do the talking.

Duck boonie hat in Black

02 / Take it outside

Made for the long way round.

Duck boonie hat in Khaki

03 / Keep it personal

Your color. Your mood.

Duck boonie hat in Blue

Designed for days off

No itinerary. No pressure.

Throw it on for a trail, a campsite, a fishing day, or an unplanned drive with the windows down. This is the finishing touch for going wherever the day leans.

Wear the mood. Leave the noise behind.

Choose your character

Seven ways to stay unbothered.

Tap a color to update your selection above, then add your favorite to cart.

I Don't Give a Duck Boonie Hat

The outdoors called.
You answered.

Pick the color that feels most like you and make every ordinary outing a little more yours.

Wild, free, unbothered.From $19.99